From the very beginning, Intent Active has been rooted in the strength community. We don’t just make clothes for women in strength sports. We actively invest back into the spaces where they train, compete, and grow.

Today, we sponsor ten athletes across Australia within the sports of Powerlifting, Strongman, Olympic Lifting, and CrossFit. We back competitions that give women the platform to showcase their strength, and we’ve partnered with competitions nationwide including Australia’s Strongest Man and Woman.

But Intent Active isn’t just about the elite. It’s about every woman who walks into the gym, whether she’s learning how to squat for the very first time or chasing a world record on the platform. We’re here to create opportunities at every level, from beginner workshops to advanced training events: because strength belongs to all of us.

Looking ahead, our vision is big. We plan to grow globally into the US and Europe, where strength sports are thriving, while keeping our roots strong here at home in Australia. We’ll expand our collections into performance, lounge, and everyday wear, so women can feel supported in and out of the gym. And as we grow, so does our ability to give back. Reinvesting into the very community that inspired this brand in the first place.

When you wear Intent Active, you’re stepping into more than just high-performance activewear. You’re stepping into a brand that sees you, celebrates you, and is building a future where women in strength sports are no longer an afterthought.