Who Is Intent Active?
Intent Active is a performance-driven activewear brand committed to reinstating true functionality into the world of activewear. Created by athletes, for athletes, our mission is to be the go-to destination for strength sport and training enthusiasts, offering apparel that is not only aesthetically pleasing but also functional and practical.
After years of trying to fit into various brands, I found myself consistently disappointed with the quality and support they offered. It became evident that I was no longer the target audience for mainstream activewear. The modern trend has leaned heavily into fashion, often at the expense of practicality. After four years and thousands of dollars spent on activewear that didn't cater to my muscular physique, leaving me uncomfortable and self-conscious during workouts, the concept of Intent Active was born.
Following six months of rigorous product and material testing, I am proud to introduce our inaugural collection: ASCEND. This line embodies the core qualities that define Intent Active. We are committed to providing our athletes with top-tier activewear, focusing on fabric quality and design fit. All our collections are 100% squat-proof, supportive, and empowering. Understanding the importance of trust in your gear, I assure you that with Intent Active, you'll find apparel that supports you as much as your equipment does.
Our Mission:
At Intent Active, our mission extends beyond building a successful activewear brand. We're dedicated to supporting women's strength sports across Australia and, eventually, the globe. As women's participation in strength sports reaches unprecedented levels, we aim to empower them to become the strongest and most confident versions of themselves. By providing athletes with the right tools, we can help our sport and community achieve heights beyond imagination.
We're proud sponsors of Australia's Strongest Man and Woman competitions, events that showcase the nation's top strength athletes within Strongman.
Intent Active is trusted by numerous national-level athletes across strongman, powerlifting, and Olympic lifting disciplines. We've partnered with these athletes to be an integral part of their support systems, assisting them throughout their sporting journeys and allowing them to unlock their full potential.
Our commitment at Intent Active is to elevate the visibility and inclusivity of women in strength sports in Australia. By collaborating with elite athletes and supporting key competitions, we strive to inspire the next generation of women to embrace strength and pursue their athletic aspirations to unlock the strongest and most empowering version of themselves.